Charisma Audio

Charisma Audio, founded in 2000 by Bernard Li in Toronto, Canada, began as an importer/distributor of premium hi-fi gear before expanding into manufacturing phono cartridges, tonearms, and a single turntable model around 2013–2014.​

Product Evolution

Their analog lineup kicked off with the MC-1 moving-coil cartridge (2014), growing to 11 MC variants by 2024, plus a phono stage, tonearm (Musiko), record weight (Solid), and one turntable aimed at complementing their ecosystem. Final assembly, testing, and packaging occur in Canada, with parts sourced globally and co-designed via prototypes/listening panels—no mass production, focusing on boutique quality like sapphire cantilevers and custom windings.

Manufacturing Approach

Small-scale Canadian operations emphasize vinyl synergy (e.g., with Well Tempered Lab decks they distribute). The turntable remains a minor offering amid cartridge dominance; no extensive model history exists, reflecting their importer-to-designer pivot during the vinyl revival.