ERA

ERA Origins

ERA, known for its turntables, has a rich history rooted in the evolution of audio technology and retailing. The company is part of a broader narrative that began with the establishment of the Electronic Retailing Association (ERA) in the late 20th century, which focused on promoting and supporting electronic retailing practices.

• Early Beginnings: The origins of ERA can be traced back to 1977 when Bob Circosta, a talk show host, engaged in an innovative selling method on air, marking the inception of teleshopping in the U.S.

  
  

This early venture laid the groundwork for what would eventually evolve into a formal association dedicated to electronic retailing.

• Transformation into ERA: As the teleshopping industry grew, it necessitated the formation of an association to standardize practices and promote best methods among retailers. This led to the establishment of the Electronic Retailing Association, which became a significant player in shaping how electronic products, including audio equipment, were marketed and sold

• Focus on Turntables

  While specific details about ERA Audio's turntable manufacturing are less documented, the company's focus aligns with a broader trend in audio technology that emphasizes high-quality sound reproduction. The evolution of turntables has been marked by significant technological advancements since their inception, moving from early phonographs to sophisticated modern designs that cater to audiophiles

• Market Position: ERA Audio has positioned itself within a competitive market that values both heritage and innovation. The resurgence of vinyl records and turntables in recent years has revitalized interest in high-fidelity audio equipment, allowing companies like ERA Audio to thrive by catering to both nostalgic consumers and new audiophiles

In summary, ERA Audio's origins are intertwined with the development of electronic retailing and the ongoing evolution of audio technology.