A revival of interest in R2R tape decks

Several emerging brands have entered or re-entered the reel-to-reel (R2R) tape deck market in recent years, signalling a revival of interest in analogue tape machines. Notable new or modern manufacturers include:

• Ballfinger: One of the pioneers in modern reel-to-reel decks since around 2016, known for innovative tape drive technology and collaboration on new machines like the Thorens TM 1600.

  
  

• Metaxas & Sins: A newer brand that started producing modern reel-to-reel decks post-2016, gaining recognition for high-end, boutique tape machines.

  
  

• Thorens: While an established company, Thorens began producing new reel-to-reel decks only recently, with the TM 1600 launched around 2020 as a modern high-quality machine.

• Analog Audio Design: A French company producing new reel-to-reel tape decks, such as the TP-1000, which have been positively reviewed for their sound and design.

  
  

• United Home Audio (UHA): A US-based manufacturer specializing in hybrid and new tape decks, including the Ultima series, which has won awards for sound quality and innovation.

  
  

• Sonorus Audio: Known for the ATR10, a modern two-track deck based on classic chassis but with entirely new electronics, praised for its warm sound and plug-and-play usability.

  
  

• J-Corder: Specializes in refurbished and customized Technics reel-to-reel decks, offering modernized versions of classic machines with enhanced features.

  
  

• Revox: Recently re-entered the market with a brand-new version of its iconic B77 tape deck, the B77 MkIII, launched in 2024, blending heritage with modern updates.

These brands represent a mix of completely new manufacturers, boutique builders, and companies reviving or modernizing classic designs. The market also includes hybrid deck makers who combine vintage mechanical parts with new electronics for improved performance. This resurgence reflects growing audiophile interest in analogue tape despite the format's long-standing obsolescence