Mako

A used deck comes with a history you cannot see. The advert is the only part of that history you get to read before you pay, and it often tells you more than the seller intended.

When a product page leads with a colour picker, the reviews tend to follow, and the next design brief gets written partly from the reviews.

The counterintuitive economics of vinyl's revival, and what it tells us about ownership, ritual and the objects we keep