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The Business of the Resurrected Heritage Brand
When a company buys a dormant hi-fi brand, legally speaking they are buying a bundle of trademarks. What survives is rarely the factory, the tooling, or the workforce. What survives is the name, sitting in an intellectual-property portfolio, sometimes on another continent, waiting for someone to decide if it is worth something. And it usually is worth something.
Mako
Jul 66 min read


The Cartridge Economy
What You Are Actually Paying For When You Buy a Moving Coil Cartridge
Mako
Jun 259 min read


The Intellectual Property Problem in Analog Audio
Audiophiles are left to assume that the landscape of available products is a pure expression of engineering judgment. It isn't. It is engineering judgment filtered through a legal and human framework that quietly determines what gets built, what gets copied, and what gets lost forever.
Mako
Jun 117 min read


How the Pre-Owned Analog Economy Works, Who Benefits, and Who Gets Burned
Platforms like Audiogon and eBay have democratized access to vintage and pre-owned equipment in ways that genuinely benefit informed buyers. They've also created ample opportunity for the uninformed to spend a great deal of money on expensive problems. The difference between those two outcomes almost never comes down to luck. It comes down to what you know before you click "Buy."
Mako
Jun 88 min read


Thorens TD 404 DD Review
Turntable reviews are very subjective. Most of us see the product design and hear the music differently. However, after spending some time with the Thorens TD 404 DD turntable, I believe that there will be more about this turntable that audiophiles will agree on than arguing about.
Mako
May 1810 min read


Master Tape Copies, Label Licensing, and Why a 15 ips Reel Costs €400
Pre-recorded open-reel tape is, by most measures, the fastest-growing sub-segment of the analogue revival. It has outpaced the vinyl resurgence in one important respect: it has done so without the infrastructure. There are no pressing plants being retooled. There is no economies-of-scale argument to be made. And there is almost no transparency about how the economics work.
Mako
May 156 min read


The Instagram Turntable and the YouTube Tape Deck
Over the past decade, two parallel social platforms have reshaped which products get attention, which get built, and more subtly, which get bought. The effect on the turntable market and the reel-to-reel market are each fascinating, but they are fascinating in almost opposite ways. One is predominantly about image. The other is predominantly about sound. Unpicking that distinction is worth a discussion.
Mako
May 147 min read


The Distribution Dilemma for Boutique Turntable Manufacturers
The obvious function is demonstration. A turntable is not a rational purchase. Nobody arrives at the decision to spend £8,000 on a record player through a process of logical deliberation from first principles. A good dealer provides that experience, in a room tuned to the product, with ancillaries chosen to show it properly, and with the time to let the customer arrive at their own conclusion rather than being sold at.
Mako
May 119 min read


The Imperfect Ascent: Moving Beyond the Entry-Level Turntable
The entry-level turntable market has never been healthier — which is, depending on your perspective, either an encouraging sign of vinyl's resilience or a slightly troubling indicator of how many people have been quietly convinced that a £300 belt-drive deck, a manufacturer-supplied cartridge of uncertain provenance, and a built-in phono stage represent a genuine encounter with high-fidelity audio.
Mako
May 78 min read


So You Want to Get Into the Turntable Restoration Business
The knowledge infrastructure around servicing analogue equipment quietly contracted. Technical schools stopped teaching it. Manufacturers discontinued service documentation. The supply chains for specialist components — belts, idler wheels, specific capacitor values, replacement styli for obscure cartridges — fragmented into a handful of specialist parts dealers operating, often as sole traders, from garages and spare bedrooms.
Mako
May 39 min read


The Price Behind the Platter
What It Really Costs to Build a Turntable — and Why the Number on the Box Is Something Else Entirely
Mako
Apr 308 min read


The Longevity Paradox
Great turntables from the 1970s still work perfectly today. How do manufacturers design for longevity when spare parts, stylus availability, and motor sourcing become genuine long-term liabilities? And is longevity even a viable business model?
Mako
Apr 2111 min read


Why Turntable Manufacturing Never Left Europe
Unlike almost every other consumer electronics category, high-end turntable production remains stubbornly rooted in the UK, Germany and Scandinavia.
Mako
Apr 148 min read


The Rise of the Modular Turntable
The modular turntable — once the exclusive domain of DIY hobbyists wielding armboards and isolation platforms — is going upmarket, going mainstream, and attracting serious engineering talent in the process.
Mako
Apr 88 min read


Crowdfunding Success Stories in High End Analog Audio
Small teams—with more passion than capital—have begun using crowdfunding to bring serious analog hardware to life. Instead of pitching investors in suits, they pitch you and me. These platforms have effectively democratized product development, giving startups a way to turn bold ideas into real components with the backing of committed listeners.
Mako
Mar 127 min read


The Role of Audio Dealers in the Analog Renaissance: Why Personalized Service Still Matters
The most successful high‑end audio dealers today are not box shifters; they are custodians of a craft. In the middle of a streaming‑dominated world, they are the human interface that makes the analog renaissance possible.
Mako
Mar 106 min read


Reel-to-Reel Tape Deck Revival: Niche or Mainstream? Analyzing the Market for New and Restored Decks
Analyzing the Market for New and Restored Decks
Mako
Feb 285 min read


Buyer’s Checklist: Evaluating a Used Reel to Reel Tape Deck
Buyer’s Checklist: Evaluating a Used Reel to Reel Tape Deck
Mako
Feb 244 min read


Should You Buy an Open Reel to Reel Tape Deck — And If Yes, Which One?
Should You Buy an Open Reel to Reel Tape Deck
Mako
Feb 194 min read


The Vinyl Revival: Can Startups Carve Out a Space in the HiFi Turntable Market?
Can Startups Carve Out a Space in the HiFi Turntable Market
Mako
Feb 147 min read
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