About the Company
Technicorda was a reel‑to‑reel tape recorder brand used in Australia in the mid‑20th century. The brand was associated with Tecnico Electronics Pty Ltd, a company based at 13–19 Glebe Street, Sydney, New South Wales, that produced a variety of consumer audio electronics in the period following World War II. Tecnico’s products were sold under names such as Tecnico‑Aristocrat, Tecnico, Tecnicorda, and Pye‑Tecnico, with Tecnicorda being the specific label for reel‑to‑reel tape recorders. Technicorda machines were produced roughly between 1946 and 1959.
In the mid‑1950s, Pye, an English electronics manufacturer, became a 50 percent partner with Tecnico Electronics in the business. This partnership reflected an era when British and Commonwealth electronics firms expanded into local manufacturing and branding, which helped Australasian markets access advanced consumer products. Under this arrangement, the Tecnicorda brand was used for tape recorders that may have drawn on British technical influence in design or components, even if assembled in Australia.
One of the known Technicorda reel‑to‑reel models documented in vintage tape recorder archives is the Tecnicorda 666. The available references do not provide detailed specifications or a full product catalogue but indicate that Tecnicorda was active in the reel‑to‑reel domain, producing that model as part of its lineup during the brand’s lifespan.
Because the brand’s documented history ends in 1959, and because detailed technical lists are sparse, it appears that Technicorda did not evolve into a long‑running or globally recognized reel‑to‑reel manufacturer like later Japanese or European brands. Instead, it represents an early regional effort in consumer audio tape technology, typical of the period when open‑reel tape recorders were becoming widely adopted but before transistor‑based machines and mass production by large multinational companies reshaped the market.
In summary, Technicorda was an Australian reel‑to‑reel tape recorder brand used by Tecnico Electronics Pty Ltd from about 1946 to 1959, with at least one machine model (Tecnicorda 666) documented in collector listings. Production was tied to the company’s broader audio electronics business and a mid‑century partnership with Pye of England. The brand’s presence in reel‑to‑reel history reflects early consumer tape recorder development in Australia rather than a prolonged or influential global manufacturing footprint.